Ashley Reefer
Marketer/Manager/HR Professional
RESUME
Clarion University of Pennsylvania, December 2014
College of Business Administration and Information Science, AACSB Accredited
Bachelor of Science in Business Administration
Majors: Marketing, Management, and Human Resources
GPA: 3.727/ 4.0; Dean’s List: 6 Semesters
Relevant
Experience
UPMC WorkSource Professional, February 2015-Present
UPMC Corporate, Pittsburgh, PA
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Work in the UPMC ID Badging Office
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Data entry and production for employee ID badges
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Working on Oakland and Shadyside Badge Transformation project
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Utilize Excel and PeopleSoft
Marketing Intern, May 2014-Present
The Resource Center, Jamestown, NY
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Create advertising and marketing material for Mental Health Department
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Write blog posts and feature articles to create awareness of various programs
Marketing and Event Planning Intern, May 2014-August 2014
Lucille Ball Museum and Center for Comedy, Jamestown, NY
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Promoted events via print and social media
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Coordinated 200+ volunteers for the Lucille Ball Comedy Festival
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Managed museum and festival Facebook and Twitter pages
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Provided effective customer service and ticket sales
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Assisted with gift shop retail, utilized phone and email communication
Assistant to the Dean, October 2011-December 2014 Clarion University College of Business Administration, Clarion, PA
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Design handouts for COBA, developed “Monopoly” boards for student course path
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Designed and wrote the Annual Report for COBA 2013-2014
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Assist students with scheduling and paper work
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Communicated via phone and email
Exalted Jubilee Radio Host, November 2012-May 2014 Clarion County Broadcasting, Inc., Clarion, PA
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Hosted show on Sundays from 7-10pm
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Organized playlist of music, interviewed local organizations
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Utilized social media platforms to increase listeners and reach
Financial Aid Student Assistant, June 2011-October 2011
Clarion University Financial Aid Office, Clarion, PA
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Assisted students with financial aid questions, tuition, loan application, grant information, and budgets
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Utilized PeopleSoft Portal to access and update student information and process loans
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Organized and categorized student files and financial information
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Provided customer service to students through phone, email, and in-person communications
Technology
Basic knowledge of HTML and CSS
Photoshop
Microsoft Office
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Word
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Excel
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Publisher
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Access
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PowerPoint
iMovie
Garage Band
Sony Acid Pro
Sony Vegas Movie Studio
Wordpress
Wix
Social Media
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Facebook
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Twitter
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LinkedIn
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YouTube
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Instagram
Certifications
Inbound Marketing Certification
HubSpot
January 2015 – February 2016
Mobile App Analytics Fundamentals
Google Analytics Academy
December 2014
Involvement
American Marketing Association, Fall 2012-Present
Vice President of Advertising: April 2013-May 2014
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Marketed and designed flyers for events and meetings
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Launched and promoted a contest for members utilizing social media to reach students, alumni, and community members
Koinonia at Clarion University, Fall 2011-Present
Worship Leader: January 2012-Present
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Organize weekly set list, manage practices and team communications
Treasurer: August 2012-May 2014
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Balanced group funds, managed money collection for conferences and trips, helped plan outreach events
Honors and
Awards
Beta Gamma Sigma: AACSB Business Honors Society, Fall 2013 – Present
Omicron Delta Epsilon: Economic Honors Society, Spring 2013 – Present
Phi Kappa Phi: Collegiate Honors Society, Spring 2014 – Present
Other Work Experience
Telephone Surveyor, July 2013-August 2013
Clarion University Small Business Development Center, Clarion, PA
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Called Central Electric clients in the Northern Region to collect customer satisfaction survey data
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Received feedback and data from over 250 customer
Tour Guide and Student Assistant, June 2012-August 2012
Clarion University Admissions Office, Clarion, PA
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Toured prospective students around Clarion University campus
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Participated in University visit days for Admissions and the College of Business
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Compiled and analyzed survey data from prospective students
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Prepared student mailings