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    Ashley Reefer

    Marketer/Manager/HR Professional

     

    ashley.m.reefer@gmail.com          ashleyreefer.com       

    UPMC WorkSource Professional, February 2015-Present

    UPMC Corporate, Pittsburgh, PA

    • Work in the UPMC ID Badging Office

    • Data entry and production for employee ID badges

    • Working on Oakland and Shadyside Badge Transformation project

    • Utilize Excel and PeopleSoft

     

    Marketing Intern, May 2014-Present

    The Resource Center, Jamestown, NY  

    • Create advertising and marketing material for Mental Health Department

    • Write blog posts and feature articles to create awareness of various programs

     

    Marketing and Event Planning Intern, May 2014-August 2014 

    Lucille Ball Museum and Center for Comedy, Jamestown, NY 

    • Promoted events via print and social media

    • Coordinated 200+ volunteers for the Lucille Ball Comedy Festival

    • Managed museum and festival Facebook and Twitter pages

    • Provided effective customer service and ticket sales

    • Assisted with gift shop retail, utilized phone and email communication

     

    Assistant to the Dean, October 2011-December 2014                         Clarion University College of Business Administration, Clarion, PA

    • Design handouts for COBA, developed “Monopoly” boards for student course path

    • Designed and wrote the Annual Report for COBA 2013-2014

    • Assist students with scheduling and paper work

    • Communicated via phone and email

     

    Exalted Jubilee Radio Host, November 2012-May 2014                       Clarion County Broadcasting, Inc., Clarion, PA

    • Hosted show on Sundays from 7-10pm

    • Organized playlist of music, interviewed local organizations

    • Utilized social media platforms to increase listeners and reach

     

    Financial Aid Student Assistant, June 2011-October 2011

    Clarion University Financial Aid Office, Clarion, PA

    • Assisted students with financial aid questions, tuition, loan application, grant information, and budgets

    • Utilized PeopleSoft Portal to access and update student information and process loans

    • Organized and categorized student files and financial information

    • Provided customer service to students through phone, email, and in-person communications

     

    RESUME

    Education

    Clarion University of Pennsylvania, December 2014

    College of Business Administration and Information Science, AACSB Accredited

    Bachelor of Science in Business Administration

    Majors: Marketing, Management, and Human Resources

    GPA: 3.727/ 4.0; Dean’s List: 6 Semesters

    Relevant 

    Experience

    Involvement

    American Marketing Association, Fall 2012-Present 

    Vice President of Advertising: April 2013-May 2014

    • Marketed and designed flyers for events and meetings

    • Launched and promoted a contest for members utilizing social media to reach students, alumni, and community members

     

    Koinonia at Clarion University, Fall 2011-Present

    Worship Leader: January 2012-Present

    • Organize weekly set list, manage practices and team communications

    Treasurer: August 2012-May 2014

    • Balanced group funds, managed money collection for conferences and trips, helped plan outreach events 

    Beta Gamma Sigma: AACSB Business Honors Society, Fall 2013 – Present

    Omicron Delta Epsilon: Economic Honors Society, Spring 2013 – Present

    Phi Kappa Phi: Collegiate Honors Society, Spring 2014 – Present

     

    Honors and 

    Awards

    Other Work Experience

    Telephone Surveyor, July 2013-August 2013

    Clarion University Small Business Development Center, Clarion, PA

    • Called Central Electric clients in the Northern Region to collect customer satisfaction survey data

    • Received feedback and data from over 250 customer

     

    Tour Guide and Student Assistant, June 2012-August 2012

    Clarion University Admissions Office, Clarion, PA

    • Toured prospective students around Clarion University campus

    • Participated in University visit days for Admissions and the College of Business

    • Compiled and analyzed survey data from prospective students

    • Prepared student mailings

    Technology                          

    Basic knowledge of HTML and CSS

    Photoshop

    Microsoft Office

    • Word

    • Excel

    • Publisher

    • Access

    • PowerPoint

    iMovie

    Garage Band

    Sony Acid Pro

    Sony Vegas Movie Studio

    Wordpress

    Wix

    Social Media

    • Facebook

    • Twitter

    • LinkedIn

    • YouTube

    • Instagram

    Skills

    Certifications

    Inbound Marketing Certification

    HubSpot                              

    January 2015 – February 2016

     

    Mobile App Analytics Fundamentals

    Google Analytics Academy       

    December 2014